DOING IT FOR MONEY

Despite the many different operating systems, hardware and software options available, IT in business is there to serve one purpose and one purpose only.

It’s there to help your people be more profitable.

So in 2019 it’ll be time to stop looking at the technology, and instead, to start empowering your team and engaging with your customers.

It’ll be time to start “Doing IT for Money”.


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MarshallFloyd – People and Technology – Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.

IT – A BASIC VALUE PROPOSITION

If you want to sell something, you need to articulate its value.

Conversely, people will only buy something if they can identify the value.

And it’s this that’s causing a lot of problems for SME, because many business leaders simply don’t appreciate the return on investment that they get from their information technology. The result being that they don’t invest in tools that would help them work smarter rather than harder.

Labour saving devices like fork lifts and diggers are easy to comprehend, but the less tangible benefits that come from IT systems and solutions are easily missed.

So this week, in my SmallVille column, I’ve gone back to basics, explaining why investment in IT assets saves you money, and why you should only ever consider IT purchases to be a cost when they’re poorly implemented.

You can read it here – IT – a basic value proposition


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GET READY FOR TOMORROW

I was part of a CSIRO DATA61 round table discussing Australia’s AI ethics and technology roadmap yesterday.

The 8 core principles are that AI should

Generate a net benefit for people

Avoid unacceptable harm

Comply with all laws, domestic and international

Ensure the protection of private data

Ensure fairness and avoid discrimination

Be transparent and provide an understanding of how an algorithm was used

Have an efficient process for dealing with disputes

Ensure individuals and organisations are accountable for the impact of their algorithms

Creating a structure around an amorphous concept such as ethical behaviour is far from simple, but necessary if AI and machine learning are to continue to be used for the greater good.

And that’s the crux of the discussion.

How do we ensure the powerful don’t keep it for themselves?

How can the algorithms be democratised?

How do we stop those with agendas different to our own abusing it?

The questions are as ever far simpler than the answers, but the future will come regardless, and the prepared will prosper most. So start engaging with your technology today, and your business can thrive tomorrow.

If you want to how and where to start, read my new book “Doing IT for Money”


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MarshallFloyd – People and Technology – Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.

ONE OF THE GUYS?

The trouble with talking and writing about IT is that it’s pretty much as dull as [insert word here].

For most people, it’s in the same bucket as other inspirational subjects like warehousing and fleet vehicles. The implication is it’s part of corporate infrastructure, and not long ago I would have described it as such myself.

But while I was writing “Doing IT for Money”, I had an epiphany.

Warehouses and vehicles are specific tools. They perform specific functions, as do PCs and mobile devices. But what they do is less tangible, and it’s this that marks IT different.

Your IT is a data repository used to enhance the collective wisdom of your team, providing all that your employees should ever need when doing their job. It should do much the same for your customers too, giving them all they need and want to be able to interact with your business.

Your IT pervades your organisation providing assistance for anyone who needs it. It’s like an ever present butler, always on hand to satisfy your whims. A trusted aide who’ll do whatever it can to help you.

So it’s not just infrastructure.

IT’S A MEMBER OF YOUR TEAM!

And just like any team member, it will work best when you give it the same level of support that it gives you.


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MarshallFloyd – People and Technology – Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.

KEEPING UP WITH THE TECHNOLOGY WILL MAKE YOUR PEOPLE MORE PROFITABLE

7 simple words, and something that all business leaders should understand.

James Hargreaves certainly did as far back as 1764 when he invented the spinning jenny.

Yet today, and despite the huge advances in computing, there are still those who don’t ‘get’ the value that IT delivers. This lack of awareness manifests itself in 3 major issues

1 – IT is considered a cost rather than an asset

2 – Investment in technology is limited leading to an inefficient team

3 – Opportunities to engage with customers and prospects are missed

But with education and innovation, these issues can be reversed. Business leaders can instead

1 – Embrace IT as the cornerstone of their operations

2 – Improve morale and create an effective and productive team

3 – Connect with their clients to improve their customer lifetime value

Education then, was very much at the forefront of my mind when I wrote “Doing IT for Money – A Business Leader’s Guide to Improving Profit Per Person”.

So, if you don’t really ‘get’ IT. If you’re aware of the need for IT within your business, but don’t know where to start, this is the book for you.

Get your copy today.


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MarshallFloyd – People and Technology – Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.

KEEPING UP WITH THE JONESES

The technology in your business serves 3 major purposes

  1. It serves your team, making them more productive and efficient
  2. It serves your customers and prospects, increasing customer lifetime value
  3. It serves the business, helping it win the race against your competition

1 and 2 should make sense to any business leader. Technology is there to augment human performance, so your tools are assets that add value to the organisation.

But point 3 is something that many business leaders often overlook, and it’s why aging PCs aren’t updated, old networks are left to crawl along and software isn’t upgraded.

If you’re the only player in your market, the performance of your technology is less of a factor. But most businesses have direct competition, and this means YOU’RE IN A RACE.

And the one with the best technology has a distinct edge.

Why?

Because you all have a finite amount of resources to pay for IT, wages, marketing and so on, and YOU CAN ONLY SPEND IT ONCE.

Leaders are leveraging technology, spending less on people and more on marketing, selling and serving their customers. The rest are plodding along at the back of the pack falling further and further behind.

Are you keeping up with the Joneses?


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MarshallFloyd – People and Technology – Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.

STEP BY STEP

Unless you have a framework and can turn your big problems in to smaller, more manageable pieces, your big problems will remain exactly that.


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MarshallFloyd – People and Technology – Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.

THE FUNDAMENTALS ARE THE SAME REGARDLESS OF SIZE

I’m flattered to have joined the august band of official contributors at Smallville.com.au, a community dedicated to helping the approximately 2,000,000 small businesses in Australia. While I’ll be writing with small business in mind, many of the lessons from my near 30 years in IT will apply to organisations regardless of their size, because the fundamental needs of a business don’t change with size. They’re just a matter of scale.

Today’s article talks about the importance of giving your team up to date tools and how a poor working environment leads to the loss of your better staff members.

Smallville.com.au – IT Value – Stop looking at the price tag


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MarshallFloyd – People and Technology – Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.