DEVELOPING SOFTWARE – 20 QUESTIONS

Wanna develop your own tools to serve your team and customers and improve profit per person?

BRAVO!

But before you start, there are MANY questions to answer

WHY ARE YOU DOING IT?

What problems does it solve?

Who will use it?

Is it a sales vehicle or a revenue generator?

WHO WILL DO IT?

Do I build a team or outsource?

How do I hire the right people?

How do I find a development partner?

WHAT ARE YOU GOING TO DO?

What functionality is needed, wanted and desirable?

How will the user access it?

What data will be stored?

HOW WILL IT BE MADE?

What platforms will it use?

What tools are required?

How will you finance it?

WHEN WILL IT BE DONE?

What’s your minimum viable product?

What’s your timeline?

Are you too late to market?

Just some of the many questions to answer before charging ahead

Bespoke software can transform your business

A unique selling point positioning you as a digital leader

But it will cost more and take longer than you think

And that’s just version 1

Maintenance costs go on forever

But we don’t know what we don’t know

And guessing will lead to poor results

So hire an expert and make a plan

They’ll pay for themselves many times over

Want to know how I can help?

ASK ME!


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MarshallFloyd – People and Technology – Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.

YOU’RE NOT MY TYPE IF…

You’re a sheep, following the rest and happy in your flock

You’re not interested in #innovation

You think of IT as a cost

You prefer to rely on people rather than tools

You don’t develop your team

You don’t get that IT is an enabler

You don’t want to invest in technology

You’re frightened of change

You’re happy doing nothing different

You think beans are only good for counting

BUT IF…

You want to stand out

You have a progressive mindset

You want to work smarter

You’ll try something new

You’re prepared to take a risk, fail and try again

You want to leverage the technology revolution

You want to empower your team

You want to engage with your customers

You want to improve you profit per person

You think beans should be planted, nurtured and GROWN

THEN…

We’re a perfect match

So let’s talk about tomorrow today and how your business can stand out from the crowd (Meeting link is in the comments)

It’ll cost you NOTHING

Assess your own performance by taking my survey (link in the comments)

And get a copy of my bestselling book “Doing IT for Money”

I promise, no snake oil

No smoke and mirrors and no obligations

I want to talk CEOs and CFOs who are TRUE BUSINESS LEADERS, not followers

Which are you?


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MarshallFloyd – People and Technology – Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.

B2B, OR IS IT REALLY P2P?

My newest and most exciting client is a domestic and international FreightForwarding and 3PL company

A mid-tier player in a market worth $187B by 2021

They’ve been around for decades, treating Aussie businesses like part of the family

But they’re battling the well resourced BIG players

So they’re upping their game

And their size and agility give them an edge

They’re not constrained by global, corporate policy

They don’t have to wait for decisions in meetings in far off lands

So they can be quick to market

But their biggest asset is an #innovation mindset

They’re embracing technology to help them stand out

The CEO has a vision for the future

They’ll still be mid-tier and still B2B

But they’ll offer the sort of personal, tailored service that only an SME can

They’re going to #innovate, creating their own intellectual property

They’ll build tools to inform and connect their people, their team, customers, prospects, partners, suppliers and more

Why are they’re doing this?

Because when we look under the covers, B2B is really customer and vendor, partner and partner, CEO and CEO

And it’s why human-centricity MUST be at the very core of your technology choices

Because B2B is really just person to person


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MarshallFloyd – People and Technology – Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.

ALL MUSHROOMS ARE EDIBLE, BUT SOME ONLY ONCE

We eat just a few varieties because we know them to be safe

They’re nice, but if I’m honest they’re a bit…MEH!

But we could forage in the bush

We could try A LITTLE of one that we find

It might not taste nice

We might be ill, but we’ll survive and be wiser for the experience

But we might find one that’s MUCH TASTIER

It could become that little something we add to a dish that no one else has

The secret ingredient that wows our friends

We can do the same with our tech

This is how R&D works

We look for a problem and propose a possible solution

We don’t know ahead of time that it will work

So we try give it a try

It might fail

We might lose a few $$$, but it won’t kill us

But it might make our dish that bit better

Yet many mid-tier CEOs and CFOs err on the side of caution, afraid to take a risk

They stick with the varieties everyone else uses

They’re cheap and known to be a safe bet

But the result is an offering that’s just like everyone else

They’re nice, but if I’m honest they’re a bit…MEH!

Wouldn’t you prefer to offer something so much more delicious than your competition?

If you want to work smarter, but don’t know where to start, ask me for a copy of my bestselling book


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MarshallFloyd – People and Technology – Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.

TECHNOLOGY WILL MAKE YOUR PEOPLE MORE PROFITABLE

So why is Australia such a $^%#ing backwater when it comes to tech use?

Tools have been improving man’s lot for millennia

But here in The Lucky Country, we rely more and more on digging big holes and growing stuff

BUT…

In Harvard’s Atlas of Economic Diversity, we’re 93rd in the world

CSIRO’s Data61 CEO Adrian Turner says we spend 1.9% of #GDP on R&D compared to others at 3.6%

Our government says coal and the industries of yesteryear are still the way forward

Well I call #BS!

And I’d happily tell Scott Morrison to his face

A conservative approach served us well during the last #GFC

But it has #FAILED badly since

Years of political turmoil, a pathetic, ideological stance and government inaction has driven Australia to the brink

There is a technological revolution going on around us and we are literally playing in the dirt

But you can choose to stop this

You can focus on improving your technology use

You can make your team more efficient, improve morale and reduce operating costs

You can better connect with your prospects, improve customer lifetime value and lower you marketing spend

You can improve your profit person

But it’s down to you

Call me today to start the 2019 ball rolling


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MarshallFloyd – People and Technology – Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.