If you want to sell something, you need to articulate its value.

Conversely, people will only buy something if they can identify the value.

And it’s this that’s causing a lot of problems for SME, because many business leaders simply don’t appreciate the return on investment that they get from their information technology. The result being that they don’t invest in tools that would help them work smarter rather than harder.

Labour saving devices like fork lifts and diggers are easy to comprehend, but the less tangible benefits that come from IT systems and solutions are easily missed.

So this week, in my SmallVille column, I’ve gone back to basics, explaining why investment in IT assets saves you money, and why you should only ever consider IT purchases to be a cost when they’re poorly implemented.

You can read it here – IT – a basic value proposition

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MarshallFloyd – People and Technology – Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.

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