May 3, 2019 Stewart Marshall

KEEP AHEAD OF THE JONESES

CEOs and CFOs – The sole purpose of your IT is to support and serve your business and marketing strategies

It does this by

1 – Serving the team, making them happier and more efficient
2 – Serving your customers and prospects, increasing customer lifetime value
3 – Serving the business, helping it win the race against your competition

1 and 2 should be common sense for any business leader

But point 3 is something that many seem to overlook

And it’s why innovation is often an afterthought, aging hardware isn’t updated and old networks are left to crawl along

If you’re the only player in your market, the performance of your technology is less of a factor

But most of you have direct competition, and this means YOU’RE FIGHTING FOR SURVIVAL

And the one with the best toys and technology has a distinct advantage

Why?

Because you all have a finite amount of resources to pay for IT, wages, marketing and so on

AND YOU CAN ONLY SPEND IT ONCE

Smart leaders are spending more on IT to empower and energise the team, and to connect with their prospects and customers

They’re looking for the sweet spot, the perfect balance of human and technological capabilities

And the rest?

Well they’re the Joneses you need to keep ahead of

#Techceleration #WorkSmarter


100 Tips and Hints

MarshallFloyd – People and Technology¬†–¬†Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.

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