December 10, 2018 Stewart Marshall


7 simple words, and something that all business leaders should understand.

James Hargreaves certainly did as far back as 1764 when he invented the spinning jenny.

Yet today, and despite the huge advances in computing, there are still those who don’t ‘get’ the value that IT delivers. This lack of awareness manifests itself in 3 major issues

1 – IT is considered a cost rather than an asset

2 – Investment in technology is limited leading to an inefficient team

3 – Opportunities to engage with customers and prospects are missed

But with education and innovation, these issues can be reversed. Business leaders can instead

1 – Embrace IT as the cornerstone of their operations

2 – Improve morale and create an effective and productive team

3 – Connect with their clients to improve their customer lifetime value

Education then, was very much at the forefront of my mind when I wrote “Doing IT for Money – A Business Leader’s Guide to Improving Profit Per Person”.

So, if you don’t really ‘get’ IT. If you’re aware of the need for IT within your business, but don’t know where to start, this is the book for you.

Get your copy today.

100 Tips and Hints

MarshallFloyd – People and Technology – Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.

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