When asked what I do, I say I’m an IT expert and commercial design thinker who helps businesses improve their profit per person.
To date, this is the most apt epithet I’ve found.
But it’s also intended to elicit a request for clarification.
When it comes, I tell them what I actually do is work with businesses to span the divide that so often exists between leaders and the technology and technicians that run their business.
I help them gain a greater understanding of IT’s role and how it can be used effectively to energise the team, improve efficiency, and better engage with prospects and clients to deliver a larger customer lifetime value.
As for why do I do this?
Simply put, I’m living the dream.
From the earliest age knew I wanted to teach, and in 1987 when I started to learn about computing I knew I’d found my niche.
50,000+ hours in my chosen career later, I’ve supported, invented, designed, developed, educated, consulted, spoken and authored on a subject I love.
Today, I innovate and educate, sharing my vision of a business world that embraces technology to empower it’s people.
I consider myself lucky to know my why. Do you know yours?
100 Tips and Hints
MarshallFloyd – People and Technology – Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.