October 29, 2018 Stewart Marshall

NO ONE OUTSIDE YOUR IT FUNCTION HAS ANY REAL UNDERSTANDING OF WHAT’S GOING ON INSIDE YOUR IT FUNCTION!

This is a fundamental truth for most businesses that don’t have an IT department.

Your managed service providers should of course be looking after your needs, but I have a couple of questions for you.

Are you getting value for money?

Are they acting in your best interests?

While you think about your answers, I’ll offer two of my own.

How would you know, and how would they know?

And therein lies the tension.

If you don’t understand IT, how can you possibly determine that their offering is good value? Similarly, your MSP is busy being a technology company and will only have a passing knowledge of your business and marketing strategies. So how could they possibly best serve your needs?

As I’ll repeat as nauseam, what you spend on IT is not what it costs. Every time you put a bum on a seat because your technology is slow, ineffective or simply missing, it costs your business on average $100,000. Every time a prospect or customer drifts away because you haven’t effectively engaged with them, your competitors get a boost and your brand value and bottom line are diminished.

So, what price ignorance?

Let me know your thoughts


100 Tips and Hints

MarshallFloyd – People and Technology – Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.

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