August 30, 2019 Stewart Marshall

PLAIN ENGLISH PLEASE

Right, it’s #RANT time!

What a DUMB industry!

It’s no wonder business leaders find IT so hard

It’s an industry that speaks in tongues

It uses terms like “the cloud” and “digital transformation”

WELL WHOOP DO FFFFFFF DO!

I wouldn’t mind, but the definitions are constantly changing

Wikipedia’s seem to evolve almost daily

One sounds like some ephemeral fantasy land

And the other sounds like we’re living in The Matrix

It’s enough to scare the cr*p out of any even half sane #CEO

Not only that, they sound vague, intrusive and complex

And to cap it all, it’s all about how wonderful the tech is

Super silicon thingies that do a billion things before you even press the enter key

That said, I saw an RPF with phrases like “decoupled platforms” and “flexible ecosystem development”, so I suppose it could be worse

There were so many buzzwords in it I shouted “HOUSE!” and won a cheap weekend in Porpoise Spit

If you want to use some kind of Orwellian Newspeak, be my guest

But I’m far more interested in using modern tools to

Solve problems

Improve efficiency and morale

Deliver a better service

And generate a BIGGER PROFIT PER PERSON

If you’d prefer your IT in plain English too, give me a call

We can commiserate together


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MarshallFloyd – People and Technology¬†–¬†Download our free guide with over 100 tip, hints and ideas you can use to improve your IT.

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